Your personal statement is your opportunity to show the universities you are applying to that you are the ideal candidate for their course.
It should be all about you; why you’re interested in the course, what makes you unique and what makes you stand out.
With only one personal statement for all your choices, it’s important that you use this opportunity to show why you are better than everyone else applying and why we should choose you.
Further information can be found at Writing a Personal Statement.